I have read lots of posts connecting page speed with site traffic and page rank. Even If I can agree with that view at some extent, my main concern about page speed is related to something different.
What I’m trying to say is good content and SEO matters most. Page speed is also important, but not that much serious as you think.
But the above my point of view is related to good traffic to site. But page speed has greater importance than you think when it’s connected with revenue generation from your site.
Low speed website or blog has low credibility in the point of view of a customer. So it will have a major impact on your ad revenue whether you are a publisher or selling products and services through your blog. Here page speed matters!
The best solution to speed up your blog is switching to a premium theme like Genesis. Genesis improved my page speed almost double and I started getting good ad revenue after that. But when you are switching from one theme to another you must understand the risk of traffic loss. So be careful while sacrificing your old stylish theme in the name of site speed. Try to get your site maximum speed from the existing theme with some touch up.
It’s just simple. Install the plugin just like any other WP plugin and activate it. Here is the settings page of the plugin.
Make tick mark against the HTML options available with the plugin. I found 8% increase in my page speed score after using this plugin. You may get a different score depending on your theme.